The Falak Story

Matco launched Falak Basmati Rice in 1999 with a vision to make it the premier rice brand in Pakistan, preferred and consumed by all globally. Meticulous marketing strategies have increased the perceived brand value and equity of Falak. Consistent quality and satisfaction is guaranteed with every purchase, a promise central to Matco’s business values. 

Falak presence is prominent in more than 40 countries through an extensive network of distributors – a fest achieved in 15 years. Falak has touched the hearts and changed the palettes of people across the globe, in the Middle East, Europe, Asia, Africa, North America and Australia.

The Recipe

After procuring the best basmati crop, the prized basmati rice undergoes a meticulous automated pre-cleaning process to ensure that every grain is free from dust particles, stones and weevils. Processed at one of the world’s most modern rice processing plants, each grain of Falak basmati is chosen carefully, and has to be at least 7.3mm long with its tips intact. The rice is then aged for a period of nine to eighteen months at Matco Foods warehouses, known for their stringent quality standards. Falak Rice is a cause to celebrate the flavours of life everyday with an aroma that goes beyond cultures and nations. 

Matco has also diversified into other products under its flagship brand including Himalayan Pink Salt, Vermicelli, Masalas & Spices, Rice Bran Oil, Rice Flour and several other products.